10 GTM Questions I ask Every Bank

Miss on just 2-3 of these and its time to lock in

A few weeks ago I sat across from the CEO of a $2.1B community bank. Proud institution. Great culture.

I asked him one question: “Who is your ideal customer?”

He said, “Everyone in our community.”

That’s not a strategy. That’s hope.

I’ve now had some version of this conversation with dozens of banks — community banks, regional banks, credit unions, digital-…