Sunday, Unedited with Jonathan Mills Patrick

Sunday, Unedited with Jonathan Mills Patrick

CODN (The Cost of Doing Nothing)

Why the most dangerous number in B2B sales isn't your price — it's your prospect's status quo

Jonathan Mills Patrick's avatar
Jonathan Mills Patrick
Jun 03, 2026
∙ Paid

I was sitting across from a VP of Operations at a mid-market logistics company. During a college break, I had gone on a business development trip with my father.

His logistics and transportation consulting business had been scaling rapidly ($75M in assets managed) and the thought was that I’d eventually join the company (I never did. More on that another…

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