Ideal Customer Profile (ICP) Deep Dive
Defining Exactly Who Will Buy Now
“Who is your ideal customer profile?”
“Asia.”
🤦♂️
I had been talking with the founder for less than three minutes.
He had already assured me that his product was a game-changer and that investors would eat it up.
The founder thought me introducing his startup to my investor network was a no-brainer.
It wasn’t.
I’ve built up a large network of startup investo…