How Market Segmentation reduced our CAC by 45%
How implementing segmentation reduced our CAC by 45%
The early days of a new product or startup are a scramble. You’re thrilled to get any customer. With one of my ventures, like many others, we spent our first year casting the widest net possible, hoping to catch whales. We were getting traction, sure, but our growth felt messy and expensive. We celebrated every new logo, but silently dreaded the monthly…