Why In-Person Experiences Should Be in Your GTM Playbook

In-person events took a back seat to social media. But, they are starting to reclaim their place in GTM motions.

In-person is in. While online is still massively prevalent, many professionals are opting back into in-person conferences, meetings, and seminars. They are hungry, again, for deeper connections that come with face-to-face interactions.

In 2010 I launched a first-of-its-kind startup. The bet? It’s hard to build and sustain professional relationships stric…