Growth Strategies with Jonathan Mills Patrick

Growth Strategies with Jonathan Mills Patrick

Stalling out? Five ways to unblock product market fit

Jonathan Mills Patrick's avatar
Jonathan Mills Patrick
Oct 11, 2025
∙ Paid

Product Market Fit isn’t the goal. Sustained product market fit is the goal.

I’ve seen it many times. A product comes onto the market, gains market share, and then its growth stalls out.

The process of earning product market fit can be costly. For example, B2B startups can take as long as 18-24 months to find product market fit (Lean B2B). That’s a lot of…

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