Stop making this mistake with your startup’s target market
No, 1% market share isn't always the right amount
As an analyst for a large angel investing syndicate, I get to see a lot of startup business models. Over the years, I’ve built up a list of phrases I don’t like to see in a founder’s pitch. One of the more consistent phrases that are costing founders an opportunity with investors is laziness around defining their target market.
The classic misstatement i…