The "Dark Funnel" is moving to LLMs: Are you invisible?
How focusing on Generative Engine Optimization (GEO) is a most do go-to-market strategy.
Your prospects aren’t searching for solutions in browsers anymore. They are searching for products in a place where you have zero control over what is shown to them. That’s why, when you are thinking about your go-to-market strategies, you have to consider how the “Dark Funnel” works.
What is the Dark Funnel?
The “dark funnel” is a term used for parts of …