The "Messy Middle" of Scaling
Identifying why GTM stalls at $5M–$10M ARR.
40% growth 🚀
20% 👏
5% 🤦♀️
Stalling growth is scary for founders who are used to double-digit numbers.
You risk disappointed investors and frustrated employees who are worried that their exit window is closing.
The problem is that the go-to-market strategies that got you to $3M-$5M in ARR won’t get you to $10M-$25M.
In today’s GTM playbook, I’ve got 8 reas…