The Product-Funding Matrix: What Investors Demand at Every Startup Stage (Seed to Series C)
Why the round you are raising should be tied to the product's phase of development
It was late 2018, and Mark, the founder of an innovative HR tech platform, was buzzing. He had just secured his biggest client—a 500-person firm—and felt unstoppable. “We’re growing, the product is stable, and we’ve got paying customers,” he declared to his team. “Time to raise the Series A!”
Mark spent six grueling months pitching his successful seed-fu…