Welcome to Sunday, Unedited

Why this newsletter isn't "Growth Strategies" anymore

I started the Growth Strategies newsletter to share the lessons I’ve learned in over $800M in debt and equity fundraising and, separately, $300M worth of product launches. Turns out, that’s not who I really am. I already was something else.

For the past year, I’ve been writing this newsletter under a banner I picked before I had the data to back it up. Growth Strategies was supposed to be about go-to-market strategy — the thing I thought I was good at. Because, I am good at it. But “good at it” isn’t the same as “known for it,” and my gut has told me that for a while. What actually moved the needle, every single time, were the personal essays. Life design. The stuff I wasn’t supposed to be writing if I was serious about my GTM brand.

Meanwhile, something I wasn’t paying much attention to, a different brand was quietly re-emerging.

Two weeks ago my own business reignited out of nowhere. That’s not a fluke and it shouldn’t surprise me. What I do in the business is essentially what I do in my day job as well. I build and document the strategies that help companies grow — writing business plans, pitch decks, go-to-market playbooks and other strategic documents for companies.

The moment I put real attention on that brand, the work multiplied. And it’s outproducing everything else I built specifically to generate income.

Here’s the part I had to sit with: I’ve been telling myself the story that “real” business growth comes from things that scale without me — courses, passive products, the stuff internet business culture worships. But most people chasing passive income never build the audience or distribution to make it actually passive. They just build unfinished products and call it a strategy. What’s been scaling for me, reliably, is the thing I’m actually best at: turning what’s in someone’s head into a document that gets them taken seriously. A business plan. A GTM playbook. Strategic documentation, full stop.

That’s not just a side hustle. That’s the work. The work that I’m best at.

So here’s what’s changing. Growth Strategies is becoming Sunday, Unedited. The name change isn’t cosmetic — it’s honest. During the week, I write business plans and GTM playbooks for the company where I’m a Senior Director of Strategy and for clients of my agency; that’s the polished, client-facing, paid-for work. On Sundays, I write whatever’s actually on my mind — no editing pass, no outcome attached, no pretending it’s building a funnel. If it’s life design, it’s life design. If it mentions the documentation work, it will, because that’s genuinely what I spend my time on now. But this space stops trying to be just about being a GTM authority.

Nothing about your subscription changes. You’ll keep getting an essay, most Sundays, same inbox, same voice. What changes is that I’m no longer writing toward a positioning I built for myself instead of the one you’d already told me you preferred.

If you came here for GTM tactics specifically, I get it if this isn’t for you anymore — no hard feelings, and thank you for reading this far either way. Although, I’m sure I’ll talk about GTM strategies plenty. If you came here for the Sunday essays, nothing’s different except the name finally matches what you were already getting.

More soon. Unedited, as promised.