What I learned from $300M+ in business cases

Including my 10 Commandments of successful business cases

I’ve authored $300M in business cases.

In fact, right now I’m working on one for the company where I’m a Senior Director of Strategy.

Most people treat a business case like a long-form business plan. But each has its own purpose. A business plan is an operational map; it’s how your team will execute against the model. A business case is a sales pitch; a r…